Heineken Environment Analysis Essay Example for Free

Heineken Environment Analysis Essay The bargaining power of suppliers The suppliers of raw materials to Heineken Company are mainly farmers. Therefore, the threat for power of supplier is high. The bottle supplier for Heineken is provided by Heye Glas Nederland which is fully supplied the green bottle for the worldwide distribution of Heineken beer. In the past, Heineken kept only 33% its stake in Heye Glas in order to secure the supply of high quality export bottles at a lower cost to meet the needs for demand but now Heineken has kept 100% stake in 2002. Beer is produced by water, barley, hops and yeast. These ingredients are supplied by farmers. Heineken also mentioned that competition for agricultural products from the biofuels industry that is affecting their costs. The bargaining power of buyers The buyers in this industry have many choices as there are many companies serving beer. This will increase the choice of the customer and hence the threat for power of buyers is high. For example, for serving customer at the pub, there are a lot of beer brands for them to fit their taste such as Guiness, Carlsberg, Tiger. Therefore, buyers now have a choice to choose the one they like. As a result, choosing of customer for what kind beer they want to drink will bring threats for Heineken. The threat of potential new entrants Nowadays, an explosion of smaller brewers has entered the market during the past decade that making the industry much more competitive. Heineken is one of the largest brewers in the world and they have to share market with other brewer. The barrier in the beer market is low. Therefore, the threat of potential new entrants for Heineken is high. This will make Heineken considering to create innovation or uniqueness into their product that can  sustain competitive advantages in the beer market. The threat of substitutes Beer is a kind of beverage which contains alcohol. However, people can switch to drink wine which also is alcohol drink. Customer’s taste is not similar so that they have right to choose what they want to enjoy, so this will affect the beer market as well as Heineken Company. As a result, the threat of substitute for beer market is high. The extent of competitive rivalry Heineken has achieved the economy of scale in the market especially in Europe. It holds about 30% of market share in European beer market. Since the beer market is growing, so the competitors will try to attain their growth targets. The large brewer like Heineken tends to enforce their own strategies to the beer industry and due the economies of scale they will produce higher quality and unique products which can make their own place in the market, hence keep themselves growing to achieve their target. Internal analysis of the company Analysis the resources Tangible: Since Heineken know that their plant and equipment is a key for company production, they invest so much in the infrastructure to make sure that their operation is working efficiently. For example, Heineken have four breweries in Russia, all those use KHS Till plant technology. This equipment at Heineken’s packaging can processes 50 liter kegs in addition to 30 liter at an output of up to 140 kegs an hour. As a result, the two-lane machine can operate with one racking, six washing and sterilizing stations. Intangible: brand name is most valuable asset of the Heineken Company, they has built this name Heineken with premium brand. The company recognizes that brand is very important key for them to develop a strong presence globally in the beer market so that Heineken have a lot of marketing activities for its brand name. Furthermore, branding is also a highly defensible competitive advantage for Heineken; this would bring strength to company expansion. Hence Heineken Company can stretch their production internationally and add more money for company. Management capability: Heineken implemented a number of new initiatives in the area of leadership development in 2004. One is a new leadership competency model that defines behavior expectations from all senior managers at Heineken. The model takes Heineken company ambitions and values as a starting point and translates these into the leadership behavior required from senior managers. With marketing differentiation using different message within normal media advertising can also have differentiating effect. This differentiation will bring strengths for Heineken. When most advertisers are pursuing essentially the beer market with the same message like showing gregarious groups of males in public houses having an enjoyable night out. In the other hand, Heineken managed to differentiate its beer by using a series of advertisements employing humour and the caption Heineken refreshed the parts other beers can not reach. Organizational structure In 2005 Heineken announced that it was created a new top management structure, this would drive and support growth as a global organization. In order to connect functions, operation and finance in a more effective way, the company create a new more streamlines Executive Board. Hence change would lead to create strengths for operating regions and global functions. Furthermore, Heineken has grown substantially over the past four years. The new structure is better suited to the present organization and ensures faster decision-making. In the beer market where the consolidation process is accelerating and rapid introduction of innovations is essential, this is crucial to the achievement of Heineken’s long term ambitions. Culture Heineken is proud of they are one of the world’s great beer companies. Hence their culture will reflect the company view and values. These values create so many strengths for company to develop their environment within the  company. Heineken based on the value that they respect their employees, business partners, customers, shareholders and all others who are connected to the company. Furthermore, Heineken make life more enjoyable by bring enjoyment to life, they also encourage this core value within the working places and atmosphere within the company. In addition, company has a fundamental belief in the concept and delivery of quality, it is also reflected in their other activities such as their social and employment policies. This will create benefit and value both for Heineken and their reputation. As a result, these values define Heineken corporate culture and working methods which help company to do the business successfully.

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Where is the line drawn between empowerment and objectification? Do women want to be viewed as objects rather than equals? According to Cameron Diaz.Female sexuality in media continues to be a heated and divided debate between people with conventional and progressive views. The media and various female artists have forced us to repeatedly question whether pushing boundaries is liberating or insulting. Those with traditional values believe that objectifying women sets a negative example for the youth of today. While modern audiences believe that women should choose to empower themselves by pushing the envelope and promote the youth to follow their own path in life. Women in the music industry today are empowering themselves, rather than being objectified, through their music by encouraging individuality and embracing their sexuality. Many with traditional values argue that the objectification of female artists in music media is sexist and demeaning. Breines, a postdoctoral fellow at Brandeis University, believes. This media imagery shapes how society views women and young girls see themselves. As a result, this leaves women are more prone to low self confidence and eating disorders. This self-objectification shown by oversexualized artists perpetuates the ideal that a woman’s character is solely based on her appearance. Nowadays, teenagers are becoming more and more influenced by social media and have an easier access to images that are not necessarily appropriate. The female artists are promoting stories of female servitude rather than of female equality. Female artists promote a tasteless lifestyle through overtly sexualized imagery. Suit, a representative from Safermedia, stated that, The song lyrics to â€Å"Pour It Up† include.... ... during this debate is self respect. Traditional audiences see a provocative performance or song and assume the female artist lacks self respect. But what must a male artist do to lack self respect? As a result, the youth today pay the ultimate cost by emulating a bad example in their everyday lives. Regardless the message given from both of these artists, no matter how provocative, the empowerment of women and being an individual is evident. However, modern viewers might question why society forces women to be ashamed of their bodies rather than empowered. Audiences can come to their own conclusions, after seeing something provocative, based on appearances. However, regardless of controversial themes explored, only female artists can determine their own self respect and whether it is lost by embracing their bodies and inspiring other females to do the same.

The Reasons Why Firms Want to Use Earning Management

Good afternoon everyone, today we are going to continue to talk about the consequence of Earning Management, I am xxx We will present the bad side of earning management through 2 cases, The first one is Enron: what happened and what we can learn from it and the second one is the ethical dilemma at Northlake. Both cases are present how management is motived to manipulate accounting numbers to achieve their specific purpose, for example in the first case, Enron increased their net income through many methods to rise their share price, but in the second case, the company decreased their net income.However, both earning management comes with the bad consequences happened to the society. Next, we are going to see another example which is how management is motived to manipulate accounting number to reduce or underprovide for environment and restoration costs. As a result, there cause some ethical issue. First let us go through the Background information: (A. F. P. Company). It is in the Pu lp and Paper industry. The company had three major mills, located in some of the more remote location in the province. From A. F. P.Company’s standpoint, of course they do not want to expend too much money on the discharge of waste water from pulp and paper mills; furthermore, the firm had been facing difficult financial times due to recession, and this had caused substantial hardship in the three small communities where the mills were located. But, as in the Pulp and Paper industry has the responsibility to the new government proposals to put effluent controls on the discharge of waste water from Paper mills in environmentally sensitive regions of the province. Therefore, the managers in the (A.F. P. Company) find a way to give themselves a reasonable reason not to install the cleaning equipment. CEO and V. P. of A. F. P. collude together to use earning management to increase their cost on the financial analysis. in the financial report, they states that â€Å"we will have severe financial problems if we are forced into building a lagoon for waste water treatment†, in order to show their fake severe financial problem going to happen, they highly estimate their operating cost would rise 30%, but in fact their cost only can be rise around 8%-10%).And they also highly estimated all other costs. In addition, they don’t take into account the damage to the local river at all. The people live in the downstream are still drinking the garbage or damaged water In this case, let us put all the legal issues behind, and focus on the ethical issue first. As the case mentioned the down totally dependent on the mill for economic survival. It is kind of like Blackberry in Waterloo.As the mills goes, so goes the town. And will thousands of people lost their jobs, if put you in the position to decide between the economic survival or environment damage, how will you decide? If you in the position of A. P. F’s accountant how do you decide between your personal benefits and code of professional code? Let’s say, if you do not use earning management to increase the cost, you will force to lose your job by the CEO.

The Path to Success in Childhood Obesity Essay example

The current success of fad diets is most likely overestimated (Bombak, 2014). Most weight loss is attributed to the compound effects of both diet and exercise, but once the pattern is ceased most actually regains the weight that was lost. It is also determined that extreme weight loss is actually harmful. This rapid loss in weight causes the body to increase stress hormones, releases organic pollutants, and increases one risk of osteoporosis due to excess consumption of calcium from the bones (Bombak, 2014). Therefore, sustained weight loss must occur gradually overtime, and must occur in conjunction with physical behavior. Therefore, obese children must be monitored educated and trained in the process of weight loss. Other failures†¦show more content†¦The main reason being is that children spend the majority of their young to adult lives immersed in the educational environment. Therefore, schools have the prime opportunity to influence child nutrition and encourage h ealth lifelong eating habits (Haskins, Paxson, Donahue, 2006). Since a child spends so much time in school, most of their meals are consumed there. Nearly every school in the nation serves one meal a day, and many serve at least two (Haskins, Paxson, Donahue, 2006). Thus, this is a target rich environment to reduce the amount of poor nutritional valued food exposure and replace them with healthy choices. This type of exposure would foster a positive environment filled with the potential to develop healthy food consumption habits. Due to the amount of exposure these positive habits have the possibility of becoming life long ones. Also, when a child’s mind is properly molded that knowledge will be brought home and has the distinct possibility of influencing other siblings and parents. Obesity prevention consists of two key areas. The first area is the amount and types of food consumed and the second is the amount of p hysical activity conducted (Haskins, Paxson, Donahue, 2006). Therefore, educational institutions have the unique ability to implement robust physical activity programs, and encourage the participation inShow MoreRelatedObesity : A Complex Problem With Multiple Factors Involved Essay1182 Words   |  5 Pages Obesity is a Complex problem with multiple factors involved. The issue is that various forms of solutions are required to deal with this problem. There is a policy gap which is a minimum number of early child health promotion programs in Atlantic Canada specifically Nova Scotia (Figure 2). Diseases traditionally not seen until adulthood are now prevalent in children as well, such as type 2 diabetes. 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